HANDBOOK OF LGBT TOURISM AND HOSPITALITY
A Guide for Business Practice
By
Jeff Guaracino
Ed Salvato
250 pages
22 color illustrations
Hardcover, $90.00 ISBN: 978-1-939594-18-1
Softcover, $45.00 ISBN: 978-1-939594-17-4
E-book, $39.99 ISBN: 978-1-939594-19-8
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DESCRIPTION
To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly
competitive global LGBT travel and hospitality industry.
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TABLE OF CONTENTS
LIST OF FIGURES
ACKNOWLEDGMENTS
MILESTONES IN LGBT HISTORY, TOURISM, AND MARKETING
FOREWORD
INTRODUCTION
This chapter covers the following foundations of LGBT tourism and hospitality: your “elevator pitch”:the importance of developing a specific program for LGBT tourism;sizing the LGBT segment: buying power; the importance of the LGBT segment in the travel industry;tips before launching your LGBT marketing campaign; success in the LGBT travel market: and top ten tips from Jeff and Ed.
summary2. Business Essentials
3. Business Opportunities
4. Marketing Your Business
5. The Global View: Opportunities and Challenges
6. Trends and Industry Resources
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(since 3/23/17)
(since 3/23/17)
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